"Bloggers and tradmed reporters took a hard look at Sarah Palin and began raking her over the coals for myriad transgressions. She is a liar with theocratic tendencies, sports an intellect that makes Bush look like a Mensa member, and features an obvious fondness for Cheney-style abuses of power. And that's not even the worst of it.
But then the worriers began to question, "Why are we focusing on Palin? McCain is getting a pass! We're tilting at windmills, since she's too popular to damage!" We were told to stop talking altogether about Palin, as if ignoring her would remove the spell she had cast on America. This Andrew Sullivan post must've been emailed to me two dozen times by panicked worrywarts. A few bad polls, and people seemed to be losing their minds and sense.
But we continued to focus on Palin. Republicans were busy trying to build a positive narrative about Palin -- the "hockey mom" who was so folksy she could "field dress a moose" and had "said no to the Bridge to Nowhere and other government waste" and was overflowing with "small town values". McCain had shot up in the polls because of Palin. Common sense dictated it would be hard to knock him back down as long as she consolidated her popularity. So we set out to build the negative narratives about Palin. This is stuff straight out of Taking on the System. I have a whole chapter on it, in fact.
So we focused heavily on Palin, and make no mistake, it's exactly that intense focus that has taken its toll on her numbers":
9/11: 52 35 13 +17
9/12: 51 37 12 +14
9/13: 49 40 11 +9
9/14: 47 42 11 +5
9/15: 47 43 10 +4
9/16: 45 44 11 +1
9/17: 44 45 11 -1
9/18: 42 46 11 -4
Click on the headline to read more from the Daily Kos about Palins drop in the polls
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